Majestic Wine, the UK’s largest specialist wine retailer. They needed to accommodate complex localisations of product availability online and also deliver a highly personalised and convenient customer experience that brings the in-store shopping experience to life on the web.
Majestic Wine engaged with profound through Javelin to help design the new interface for their mobile website.
The work was focussed on designing the site to make relevant features accessible to customers shopping on their mobile devices. The design needed to leverage the new technology available on the Majestic Wine digital space, while keeping consistent with the trusted brand of Majestic Wine.
“profound provided the creative for a major web redevelopment for Majestic. As a major project, we were impressed at how profound approached the range of design challenges the project presented.They took time to learn about and understand our brand, had a good instinct for e-commerce, and were clear in which areas merited the greatest attention to detail.”
Richard Weaver, E-Commerce Director, Majestic Wine.