As the National Air Traffic Control Services for the UK, NATS handles nearly 8000 flights through the UK airspace on a daily basis as well as international air traffic control work. As an innovator and industry leader, NATS offers a variety of thought-leadership and insight articles on their website for public reading.
NATS commissioned profound to create and build a page on drone technology to plug into their existing website. We created the content, brought it to life with front-end development and then provided it as a package to be integrated into their website by their internal team.
The content needed to be responsive and work well with touch screen devices. It also had to fit-in with the existing NATS website design and branding for a seamless customer experience. This was achieved by keeping consistency through core aspects like fonts and colours.
The work with NATS goes to show how copy and creative can come together to provide engaging stories and content in a digital space. This sort of content is perfect for thought-leadership pieces that are to be shared across social networking channels.