WE fashion is a innovative Dutch fashion brand with in-house designers and successful marketing teams. With over 200 stores in Europe and online shopping in several countries they needed a solution that was consistent across the regions but sensitive to local market variations.
WE Fashion selected profound as their creative partner to work with Javelin Group (Europe’s leading e-commerce systems integrator) on the design of their new e-commerce website (running on demandware). The key requirement of this project was to lay the cornerstone for WE fashions vision of becoming a truly omni-channel brand, enabling customers the opportunity to shop ‘anytime, anywhere and on any device’.
Through a series of workshops profound was able to work with the key stakeholders at WE fashion to deliver a full end-to-end design of their new responsive website, working mobile first to ensure that users on different devices have an engaging and successful shopping experience.