Whether you are starting out on your e-commerce journey, or have an already-established platform that you want to optimise, profound brings decades of e-commerce experience to your project. Many clients come to us looking for a complete re-platform, whilst others just need a UX design re-think, or customer journey streamlining or better systems integration. Increasingly clients are seeking a mobile-first design approach, better data structuring or more advanced features like personalisation.
You might be at a point where you know your business needs to perform better online, but just aren’t sure where to start. Through our process of inception and elaboration we work with all key stake-holders to understand the pain-points before we propose a solution. This helps us offer solutions across the spectrum of an e-commerce business. We also are happy to fit-in with other suppliers – we don’t need to own the end-to-end process to get involved.
we can help you
attract new customers
convert more customers
retain those customers
Getting traffic to your website is a fine balance of volume and quality. A well-structured site for SEO, alongside a strategic content campaign should work in tandem with your advertising campaigns for maximum results.
Here at profound our digital marketing expertise means that we can build and support your e-commerce website in a way that is best suited to work with and report on, your marketing efforts. We can also advise on strategies and campaign techniques that help maximise the features of your website for best results.
Conversion optimisation and personalisation are hot topics when it comes to e-commerce. Getting your customers to convert more often, with a higher basket value is key in e-commerce. Using personalisation to tailor your customers experience to achieve high conversions is how we do it.
We can help you research personas and leverage technology solutions such as Kentico that offer personalisation for e-commerce. We use this to curate effective shopping experiences for your customers. If you aren’t quite ready for a new personalisation technology, but need to update your current e-commerce platform for more conversions, our creative UX team can review your design and offer suggestions on how to update or optimise the existing on-site customer experience.
Customer retention is the foundation for your repeat online revenue. E-commerce businesses invest substantial amounts attracting and converting traffic, so it makes sense to keep hold of each customer once you’ve acquired them.
Using the right platform, or right data set, we can help design nurture campaigns that keep your customers coming back to the website and spending more. Ideal for increasing retention rates, driving membership renewals or shortening the periods between return purchases.
Once your website is live, the hard work of attracting visitors, engaging them and converting them starts. As a specialist e-commerce agency, we can support you in this adventure either from the basic keep-the-lights-on technical maintenance, to the marketing strategy and implementation. Even if you want to do it all yourself but might need the odd helping-hand, we can provide adhoc support. Flexible and friendly to work with, our cheery support team are office based and always available.