User Experience Design (UX)
we do the thinking for you, and your customers
ux design – built on insight
Orchestrating a good user experience leads to higher conversions, greater user engagement and builds brands. Whether you are considering a ground-up UX design or just a design refresh for a few pages, we always blend the purpose of your website or mobile app with your target audience and what they need from it. There’s no point changing the aesthetic if it’s not effective, so we take time to understand the personas you target, the journeys they follow, your content, brand guidelines and tone of voice. We then move on to creating the wireframes and creative designs that bring everything to life and this helps your customers to better navigate your digital estate, be that a pure information website, an ecommerce site or mobile app.
Typically, we are helping clients improve their digital look-and-feel through modern responsive design, effective signposting, improved navigation and personalisation. We also provide a Pattern Library to complement your brand guidelines. To ensure continuous improvement, our optimisation services use A/B testing and heatmap analysis to better understand on-site user behaviours and give you evidence-based insight that make it easier for you to justify those ongoing site improvements.
we design award winning UX
cx insight – stops all the arguments
Profound provides Customer Experience (CX) Design Innovation services to help Marketers become more effective. Improving your UX design alone does not improve the Customer Experience.Customer Experience considers all the touchpoints in a customer’s journey – both offline and online. UX design considers the way the user interacts with each touchpoint – including your website or mobile app.
The great thing about evidence-based customer research is that it stops all those internal arguments about which design approach is best, which channels to use, and which content is most effective. We often see that businesses have some basic persona research and maybe a limited customer journey map – but often this misses that vital behavioural insight and Voice of the Customer (VoC) perspective that gives you the full context.
We help clients obtain that real-life customer insight and meaningful journey mapping through stakeholder workshops, customer feedback labs, interviews and other mechanisms to help you truly understand the voice of the customer. Time and again we uncover gems that help clients to design better digital experiences and differentiate their offering.
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The great thing about technology is that it is constantly improving. The worst thing about technology is that it is constantly changing. Good thing we keep up-to-date on all the latest happenings. This means that if you want to ensure your website, app or software performs at its best (and improves) – we can help. From on-going support on a retainer basis, to ad-hoc updates when you need them – our reliable support team is here.