31.01.2019 at Microsoft London: Choosing the right CMS for your Digital Strategy

9:30am - 1:00pm

Thursday 31st January 2019

Microsoft London Offices

What’s it about?

Whether you work in Marketing or IT, you need the right web Content Management System (CMS) to power your digital strategy. Delivering world class customer experience, user journeys and personalisation is driven by a combination of great UX, engaging content and the right CMS technology.

This session will showcase a number of different CMS and ecommerce options from both open-source and commercially licenced customer experience platforms with built-in marketing automation and personalisation.  It will also provide a handy checklist to help you to define what is right for your business.

Gain a CMS-agnostic perspective and see a showcase of some of the leading website CMS options that are used by mid-market and enterprise businesses.

Who should attend?

Heads of Marketing and IT, Digital, and E-commerce.

Venue

Address

Microsoft London Offices
2 Kingdom Street
Paddington
London
W2 6BD

Agenda

09:30 Registration
10:00 Start

  • Business Drivers for a new CMS
    • Customer experience
  • Influencing factors on your CMS choice
    • Decision checklist
  • Implementation pitfalls to avoid
11:15 Break
11:30 Continue

  • CMS Options
    • Overview of the CMS marketplace
    • Demo of various CMS systems
  • Summary
13:00 Close

Registration form

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