What’s it about?
Whether you work in Marketing or IT, you need the right web Content Management System (CMS) to power your digital strategy. Delivering world class customer experience, user journeys and personalisation is driven by a combination of great UX, engaging content and the right CMS technology.
This session will showcase a number of different CMS and ecommerce options from both open-source and commercially licenced customer experience platforms with built-in marketing automation and personalisation. It will also provide a handy checklist to help you to define what is right for your business.
Gain a CMS-agnostic perspective and see a showcase of some of the leading website CMS options that are used by mid-market and enterprise businesses.
Who should attend?
Heads of Marketing and IT, Digital, and E-commerce.
Microsoft London Offices
2 Kingdom Street