Your customers are the most important people in your business. They are the bread and butter of your company, after all! So keeping your customers happy is paramount. Customer satisfaction is therefore vital to growing your business and can help retain customer loyalty, identify unhappy customers, increase revenue and find opportunities to attract new customers.
A CRM system can help your business do just that!
Whether you’ve never heard of this software, are debating whether your business needs one, or are using it but aren’t quite sure why – learn how CRM systems can help your business grow. You should also ensure your website design integrates with your internal systems and CRM.
Here we look at the top 5 benefits of using a CRM system for your business:
What Is A CRM System?
You’ve probably heard this business buzzword floating around. CRM stands for Customer Relationship Management. As the name suggests, it’s a software system that helps a business manage its relationship and interactions with customers. A CRM system can organise, automate and integrate areas of your business – Store customer data and interactions which can be accessed and shared with colleagues.
The three main areas CRM software covers:
- Automated Marketing Module
- Sales Tracking Software
- Contact / Technical Support
Some examples of how a CRM software works:
- Manage new and existing customers
- Store business data
- Customer interaction (Share and track tasks, notes, sales, email history).
- Access business information
- Automate sales
- Customer support
What Are The Benefits Of Using A CRM System?
Access it Anywhere
The beauty of CRM software is that the system can be accessed anywhere and everywhere. The cloud-based technology means the workforce can n desktop, mobile, tablet or app. Perfect for flexible-working arrangements, multiple business locations and working away from the office.
Better Understand Your Customers
CRM systems are pivotal in allowing a business to really gain insight into their customers – both on a general and individual level. CRM software tracks and manage sales and you follow up on leads and complaints. This provides you with a wealth of data on each and every one of your customers. Think of it as a personal profile page of each customer. You’ll be able to see every historical interaction with them including purchases, complaints, and other communications. This data will allow you to really understand how your customers act, view your brand and your products and services. This can help you improve sales by including promotions, rewarding loyal customers or introducing new products/services.
Boost Efficiency and Productivity
A CRM system allows a business to operate effectively and efficiently on a day-to-day basis. Manual tasks are replaced with automation, streamlining the processes within your business. Customer data and contact information are gathered and stored in one place, which employees can access quickly to carry out tasks, such as following up leads or dealing with a customer complaint. All workflow is managed is a single interface, meaning different departments and staff don’t have to use different systems.
Grow Your Business
CRM systems provide the resources and capacity to help your business grow. It makes expanding your company easy. Whether you’re hiring more staff or reaching more customers, the CRM software will automate and integrate areas of your business. This makes it easier for you to manage. Unlike manual systems, CRM systems have the capacity to grow with your business. Furthermore, by analysing your existing customers you can gain insight to help you target and reach new customers.
As a business, there are data protection rules you must follow in order to protect yourself, your employees and your customers. CRM systems offer a safe and secure platform to electronically store and manage confidential data and personal information. This includes customer’s personal details, financial information and transaction records.
Examples of safeguarding features on CRM systems:
- Password protected – each employee is given a unique username and password to login to their CRM account.
- Restricted access – you can choose who has permission to view certain areas within the CRM programme.
- Protect sensitive data with additional security codes
- Restrict who can delete data