Microsoft showcases Internet of Things (IOT) innovation from profound

IOT is the “internet of things”. It’s the joining together of devices and sensors in the real world with cloud-based tools that enable remote monitoring, predictive maintenance or asset management. It helps businesses and individuals to know more, take control and act decisively.

When Dave Evans, founder and Chief Executive of G-Paws, moved house he found that his cat was eating less but gaining weight! As a keen cyclist, Dave was familiar with GPS, so he set out to discover if other pet owners would also be interested in a pet tracking device to record their pets’ adventures. With the reassurance that there was a ready market for his proposition, Dave set to work to create a single lightweight, wearable unit that was suitable for both cats and dogs.

Partnering with profound to develop the website, mobile app and the complete IOT platform, things soon took off! The benefits of power, speed to market and a low cost, low risk implementation for the start-up company made Microsoft Azure a sure-fire winner and the company was off and running! Profound harnessed Microsoft’s Azure IOT Suite enabling the complete infrastructure, connectivity and analytics all in one place.

G-Paws is now into its fourth generation of product and global sales are rising rapidly. The latest generation includes the ability to download data from the unit to track your pet’s adventures on an aerial of global map, as well as recording their top speed and a lifetime record of the distance they’ve covered. G-Paws are delighted with the choice of Azure as their platform and are looking forward to helping to track many more pet adventures.

about profound

profound helps organisations improve their digital business outcomes. With over 10 years’ experience helping clients in multiple industries, our highly experienced teams help clients to plan, design, implement and optimise their website, mobile, e-commerce and cloud strategies. With personalisation and usability such a key aspect of today’s digital world, we provide the ideal mix of creative design and technical insight.

profound is a digital design agency, a Microsoft Gold Partner for Azure Cloud Services, a Sitecore Customer Experience Management (CXM) Platform partner, and a Systems Integrator. This blend of talent de-risks and simplifies projects for for clients seeking a single point of contact across their web, mobile, cloud and integrated systems.

about G-Paws

G-Paws is a global leader in GPS systems for companion pets. G-Paws Track was one of the first GPS data recorders small enough (11g) for cats and dogs and G-Paws have established themselves as one of the world’s fastest growing companies in this sector. G-Paws have logged well over a million kilometres of pet journeys with thousands of users uploading their pets’ adventures every day.

G-Paws’s product portfolio is growing significantly and G-Paws are now partnering a number of leading blue-chip international companies pushing the development of both hardware and software.

The Azure IoT Suite is an integrated offering that takes advantage of all the relevant Azure capabilities to connect devices and other assets (i.e. “things”), capture the diverse and voluminous data they generate, integrate and orchestrate the flow of that data, and manage, analyze and present it as usable information to the people who need it to make better decisions as well as intelligently automate operations. The offering, while customizable to fit the unique needs of organizations, will also provide finished applications to speed deployment of common scenarios we see across many industries, such as remote monitoring, asset management and predictive maintenance, while providing the ability to grow and scale solutions to millions of “things”.

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