National tyre company chooses profound for critical digital project

profound helps national UK business boost online revenue ten-fold with innovative website and mobile integration.

profound, the Digital Agency and Systems Integrator focused on improving digital business outcomes, has helped a national tyre company increase revenue ten-fold from their online activities.

Protyre is an ambitious UK national tyre business with 1,500 staff across 70 branches and is part of the Micheldever Tyre Group. They needed to replicate the fantastic experience customers enjoyed in-store on their website and on mobile devices, whilst increasing conversion rates.

profound moved the Protyre website onto Microsoft’s highly secure Azure cloud platform, whilst making the site “mobile responsive” and faster for users. profound redesigned the user experience and then integrated Protyre’s stock and work scheduling systems to provide a seamless experience for customers.

Users can simply enter their car registration and postcode on the Protyre mobile or desktop website and the system tells the customer exactly which tyres they need for that car, as well as the price and the nearest Protyre branch. It goes on to offer an appointment and you can even schedule an MOT.

Matt Quinn, Operations Director at profound comments:

The Protyre story is a great example of a complete digital user experience with a great outcome. We were very aware that Protyre already has a great reputation for service delivery in-store and so we were delighted to see the great results they are achieving through the website and mobile system integration we provided. The fact that all this capability is hosted on Microsoft’s Azure platform also means that Protyre can continue to expand quickly, adding more branches without the headaches often associated with on-premise servers and IT systems because it’s all taken care of in the cloud.

about profound

profound helps organisations improve their digital business outcomes. With over 10 years’ experience helping clients in multiple industries, our highly experienced teams help clients to plan, design, implement and optimise their website, mobile, e-commerce and cloud strategies. With personalisation and usability such a key aspect of today’s digital world, we provide the ideal mix of creative design and technical insight.

profound is a digital design agency, a Microsoft Gold Partner for Azure Cloud Services, a Sitecore Customer Experience Management (CXM) Platform partner, and a Systems Integrator. This blend of talent de-risks and simplifies projects for for clients seeking a single point of contact across their web, mobile, cloud and integrated systems.

Micheldever Tyre Services (MTS) was founded in 1972 as a part-time venture providing car servicing and tyres. Today, Micheldever Group is the largest independent wholesaler, distributor and retailer of tyres in the UK. Selling six million tyres nationwide, (20 percent of the total UK market).

Micheldever Group has two main business units:

  1. RETAIL: The Protyre retail chain, currently with 61 outlets including Protyre Motorsport, continues to gain geographic coverage in the UK through new acquisitions. The latest being in Stafford and Sittingborne.
  2. WHOLESALE & DISTRIBUTION: Micheldever Tyre Services (MTS) has established a wholesale distribution network of 15 sites around the UK supplying over 4,500 retailers nationwide. This activity has resulted in significant profitable growth for the company.

Micheldever Group is managed by a team headed by Duncan Wilkes with backing from Graphite Capital.

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