Customers Need a Human Touch in Digital Marketing

what is “human to human marketing”?

Amazing advances have been made in technologies that help digital marketers do more than ever before. But marketers must resist relying too much on technology. They risk losing sight of the most important factor for successful digital marketing: the human touch.
Whether the company is B2C or B2B, customers want to talk to and do business with people, not organizations or brands. Many buying decisions include a very important emotional component that is best influenced by interactions with the people in a company. Prioritizing the right human touch helps shape buying behavior and positive outcomes.

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