Why Today’s Marketers Want a Headless CMS
Customer experience today requires brands and businesses to provide customers with content on any device, but for many organisations content is locked away in the website or ecommerce CMS – it’s hard to re-purpose and share in an instant.
This Playbook explores the next generation of systems that support website CMS, personalisation, ecommerce, PIM (Product Information Management) and DAM (Digital Asset Management). They are enterprise-level cloud-native applications that provide blistering performance at scale.
Learn why major brands are moving away from older monolithic “all-in-one” systems to this new more flexible world of best-of-breed headless systems that create more freedom for marketers and less burden for their IT colleagues.
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